About Us

ABOUT Velvet Beauty

Velvet Beauty has been on a mission to make nature inspired, fun, high-performing specialty beauty products accessible to the younger beauty-involved customer. We offer a wide range of facial masks, specialty bath & body, and foot care products that provide a spa-like experience in the comfort of your own home.

Velvet Beauty was launched in 1996 with a vision to provide nature inspired facial masks, and bath & body essentials. Since then, Velvet Beauty has become the leader and recognized expert in facial masks with a variety of innovative, on-trend, and award winning products! 


Velvet Beauty was founded in 1996 in Los Angeles with a vision to create a line of fun, nature inspired products and has become an expert in facial masks. In 1999, Velvet Beauty Feeling Beautiful facial masks were launched and customers could not get enough! These innovative masks featured avocado, cucumber, papaya, oatmeal, and baking soda.

Velvet Beauty expanded into specialty foot care in 2009 with the launch of Velvet Beauty Foot Mask. These treatments brought a daily pampering at-home spa pedicure experience. In 2016 we launched Velvet Beauty Infusion, a line of serum-infused facial masks with natural botanicals and beauty boosters.


Cruelty Free. Animal Friendly. Nature Inspired Products.

We are committed to ensuring our products are cruelty free and not tested on animals.

We use nature-inspired, efficacious and good-for-you ingredients. Our formulas are free of parabens, sulfates, phthalates, and mineral oil.

We invite you to visit the product pages for specific details on ingredients and benefits.